Monday, November 16, 2009

5 KEYS for measuring social media success

As the world turns to social media and IPhones, the success of your use of social media can only be verified when measured against five key metrics important to determining success or failure.

Theres been a lot of talk about social media lately. It is Addictive. Fun. Downright social!

But how valuable is it? How do you tell? There are dozens of measuring tools online to tally up any and all countable social media elements. Most of them are interesting and some actually useful.

Here are five key measurements or metrics that might prove useful to the you, the manager of your office communication. Your center may have a website. Maybe you have embraced Facebook or Twitter. Some of you have posted videos on Others have mounted an Email campaign using Constant Contact or AWebber.

As you post that next message to your social media community, look for these five measurable keys:

1. Did they get the chance to connect with your center?

2. Did they get the message?

3. Did they repeat/retweet it?

4. Did they get a good feeling about it enough to read your message?

5. Did they complete your call to action?

As you write your copy, will it communicate in such a manner as to invoke action at some level in your viewing audience. At Google, every product is developed around the idea that every action can be measured.

Let’s review these 5 keys
1. Did they get the chance to connect with your business?
If you put up a billboard on the highway, so many thousand commuters have an "opportunity to see" your message -- unless they were texting, applying makeup, tuning the radio, disciplining their kids or, heaven forbid, watching traffic. But, the measure of success is not how many eyeballs saw the billboard, but how many phone calls or office visits did it result in?

If you put an ad on TV, it is likely many thousands, even millions of viewers will have an "opportunity to see" your message. That is unless they were fast-forwarding, texting, applying makeup, tuning the radio, disciplining their kids or, most likely, answering nature's call or on the phone. Likewise, if you invest in TV you are interested in how many people respond to that ad. You are looking for a measurable factor or “metric” by which you can judge success vs.failure.

Now, when you post a message online, it is expected that some unknown number of people will have the opportunity to see it if -- they have already subscribed, befriended or followed you or know somebody who did.

The sizzling diamond of what social networking can bring to your center is that they might only have known somebody who knew somebody who knew somebody .. who most likely will see or view your message.
So this is your first metric: the base number of people who are in a position to get a message from you directly.

At AWS CREATIVE SOLUTIONS LLC, I measure our counter, our stats but even more our Google Analytics to really see where my sites are having its greatest results. Your RRS readers, newsletter subscribers, Web site visitors all count for this metric. Throw them all into the stew for this metric. These are the ones to whom you are directly connected.

2. Did they get the message? Because your viewers and visitors are otherwise engaged means accurate measuring of their response to your message is fairly incalculable unless you trust people to tell you the truth when you interview them. "Do you read all my Tweets?" is more than likely to produce 100% positive result. There is a reason Facebook does not tell you when people unfriend you. At least with email, you can get a rough number of opens, but with Twitter, you may as well put your finger up in the air and feel the breeze. So there has to be a way to measure such social media success.

3. Did they like your message enough to repeat or retweet it? Lots of tools are out there to help you monitor what pearls of your wisdom others deem worthy of retweeting. Between Tweetbeep, trackbacks and Google Alerts, you'll be able to maintain your vigilant brand-spread watch. Another great tool is and Twitterfeed for IPHONE. With these tools you can know when someone retweets or direct messages you. The key is to write content that is so easy to read that it makes them want to repeat it to their friends.

But suddenly, it gets trickier. Did they get your message from others who got it from others? If you're Susan Boyle, they got the message, but this is where you feel the urge to map out the connections and figure out who are the real influentials. This is not as easy as it may seem. Certain specialized tools like Sentinal Visualizer claim o answer questions like: How highly connected is an entity within a network? What is an entity's overall importance in a network? How central is an entity within a network? How does information flow within a network? What does it mean to your success?

Influence becomes the prime mover in the worlds of online virality. Knowing who can lengthen your reach helps you determine what your message should look like.

4. Did they get a good feeling about your message? Sentiment analysis is a different kettle of fish. In Hollywood, Oscar Wilde is right, the only thing worse than people talking about you is people not talking about you. In Hollywood, there's no such thing as bad press. In business, that they are talking is good only if what they are saying is good.

As so, another category of social media tools pops up like BuzzLogic, JD Power WebIntelligence and ScoutLabs. The important thing about sentiment analysis is that it is a more direct window into the hearts and minds of the marketplace. It is the actual pulse of opinion -- whether it's about your brand, your industry or your latest viral video. This is market research at its best.

5. Did they complete your CALL-TO-ACTION?
If you were trying to sell something: did they get out their wallets? If you were trying to get them to buy a product, did they complete the sale? If you were trying to improve customer rating of your business or brand, did the numbers change after the campaign? If you were trying to boost customer inquires, did they call your office?

Finally, we get to the measurement at the end of the equation. We want to improve all of the above in order to move the needle on the bottom line.

Let's not forget that in the end, it is about making new sales, customers or buyers.

And let's not forget that below the bottom line, there is the key metric we must never overlook: Did our message tell the truth? Did it represent your center or business in a positive light? Did it help solve a problem or encourage someone?

Everything you do whether it is working with a someone in person or on the telephone or online, your job is to be a representative of positive marketing at all times.

Embrace and enjoy social media marketing. Take charge of the results to insure that you are not simply spinning your wheels.


Ask about our social media marketing starter program. For one low cost, you can have your social media network established, your staff trained how to feed the network quickly, efficiently, and legally, Our service provides the setup, layout, configuring of a Twitter, FaceBook, LinkedIn, and Blog to accompany your existing website. A customer feedback and email campaign management system as well as a Google analytics and Hootsuite account will be established on your behalf.
And more than all this, creative copy will be written to establish your network with a concentric message tailored to your existing current marketing or advertising.

For more help contact Ken Freeman


As you view this social media map, you see that there are many sources that make up the many dimensions of social media marketing.

The key is to have the means to measure the success of the network you use to accomplish the desired call-to-actions found on your network.

The conversation map below is a living, breathing representation of Social Media. This map will evolve as services and conversation channels emerge, fuse, and dissipate.

If a conversation takes place online and you’re not there to hear or see it, did it actually happen?

Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence the success of your “message.”

As a communications or service professional, you'll find yourself at the center of the prism - whether you're observing, listening or participating.

Brian Solis, of PR 2.0, worked with Jesse Thomas to create the "Social Media Conversation" map.

This visual map is the ideal complement to The Essential Guide to Social Media* and the Social Media Manifesto** Both will help you better understand how to listen and in turn, participate transparently, sincerely, and effectively.

As conversations are increasingly distributed, everything hinges on listening and observing. These two fundamental actions on your part, will help you identify exactly where relevant discussions are taking place, as well as their scale and frequency.

This dialog can be charted into a targeted social map that's unique to your marketing effort. You can reach Ken Freeman at 214-703-0505 or email: to learn more about social media marketing helps and services available.

Also visit:

Now, sort through these five key steps and use them to grow your outreach to a higher success rate. SHARE THIS REPORT with at least three others you know. CHANGE is possible.

1813 Eldorado Dr.
Garland, TX 75042
Telephone: 214-703-0505
Learn more at

*This free ebook by Brian Solis, San Francisco, CA, United States contains a great explanation of how to start down the Social Media path.
** Download your own copy of this free report here.

Sunday, November 1, 2009

Social Media Strategies for Success -a discussion with Ken Freeman and Mark Kaiser

One way your small to medium size business can benefit from outsourcing its Social Media campaign to is in the area of (SMPR) Social Media Strategies for Success:


Listen to the discussion of AWS CREATIVE SOLUTIONS LLC Ken Freeman and COVENANT DESIGNS Mark Kaiser.

Tuesday, September 22, 2009

2009 Leadership Marshall Graduation

MARSHALL, TX – The Marshall Chamber of Commerce proudly presented 20 Leadership Marshall 2009 participants at a graduation ceremony held on Thursday evening, August 20, 2009 at OS2 Restaurant & Pub' s ballroom in historic downtown Marshall.

Chamber Board Chairman, George Carter, gave a warm welcome to the graduates and guests, which numbered nearly 70 people in attendance – the highest number in attendance on record. Chamber President and CEO, Connie Ware, introduced keynote speaker, Representative Bryan Hughes, Texas House of Representatives.

Representative Hughes presented a compelling address on being a servant and a leader. Hughes is known for demonstrating these exemplary characteristics in his personal life and in the House.

Leadership participant Debbie Lucas of Brownrigg Insurance Agency gave an invocation and class remarks were given by Louraiseal McDonald, Harrison County Extension Agent. She was assisted by Marco and Orlando Valle who presented facilitator Keli Talbert with The Most Inspirational Leader Award. Guy Barr of Marshall Christian Academy, alumni of Leadership Marshall, provided a stirring and inspirational message of commitment and responsibility.

A slideshow presentation played throughout the program and highlighted the last six months of group activities by the Leadership Marshall 2009 class and the many business and civic leaders they met in the community along the way.

Sponsored by the Marshall Chamber of Commerce, Leadership Marshall began in 1991 and continues with success bringing leaders and potential leaders into contact with the many facets of the Marshall area to provide a close business network. The program focuses on education, health care, business and industry, quality of life and tourism, city and county government and a ROPES course at Camp Fern and ETBU. It concludes with a graduation banquet and awards ceremony.

Many students say, "It's amazing that you can live here all your life and yet learn so much through Leadership Marshall!”

Most every participant will agree that the program puts you in touch with every facet of the community in a personal way. You walk away knowing where and who to call when the program ends. The friendships and partnerships you build along the way enhance the leadership experience. Everyone was sad to see it end so soon. However, hopefully, they will take with them what they learned during the six-month course and utilize it to become better employees, better volunteers, and better citizens. Many of them are already demonstrating just that.

Suzon Tropaz Holmes identified the need of microscopes for the science classroom at Trinity Episcopal School and to everyone's surprise, ordered microscopes and had them shipped to the school. Orlando Valle is now serving as a Knight of Columbus. Marco Valle strengthened his commitment to Marshall, making the decision to stay in Marshall in order to serve this community. He also joined the Chamber Ambassador program. Juan Diaz also became a Chamber Ambassador. Marco, Orlando and Juan are also a part of the Chamber's Hispanic Business Alliance under the direction of Keli Talbert. Courtney Smith delivered the keynote address at Wiley's Leadership Conference and is pursuing a degree in criminal justice at Wiley. Gareth Juays seized the opportunity to ride along with the Marshall Police Department so that he could learn and more fully appreciate all our officers do.

"The Leadership Marshall course is inherently designed to promote community awareness, personal growth, communication, and involvement which make us better citizens,” said program facilitator, Keli Talbert, Business Development Director for the Chamber of Commerce. "We had an amazing group of leaders who are committed to making a difference within their spheres of influence, which ultimately impacts our community. Obviously you can look for great things from this group as they are already demonstrating. I feel so fortunate to have spent time with them. All of them are of exemplary character. My life is better because of them! It's exciting to think how much they will affect life for all of us in such a positive way.”

The graduates this year include:

Guy Bauer
El Chico Restaurant

Magen Bunyard
East Texas Baptist University

Jill Crocker
Marshall Festivals, Inc.

Juan Diaz
Jordan Health Services

Sandy Duncan
Woodlawn Manufacturing

Scott Fultner
The JalapeƱo Tree

Ted Huffhines
Marshall Independent School District (MHS)

Gareth Juays
GoZoe Wireless

Brenda Keithley
CenterPoint Energy

Debbie Lucas
Brownrigg Insurance Agency

Louraiseal McDonald
Harrison County Extension Agency

Larry Pettey
Querbes & Nelson

Willie Rudd
City of Marshall, TX

Tracy Sepulvado
Community Healthcore

Suzon Tropaz-Holmes
Woodlawn Manufacturing

Courtney Smith
Texas State House of Representatives (Rep. Bryan Hughes)

Marco Valle
Woodforest National Bank (Wal-Mart Branch)

Orlando Valle
Woodforest National Bank (Kroger Branch)

Samuel Weiser
Activa Products, Inc.

Evelyn West
Myrtle's Sweet Shop

Nominations are already being received for the Leadership Marshall 2010 classes set to begin next March. For more information, contact the Chamber at (903) 935-7868.

Wednesday, September 16, 2009

Walk for LIfe Sat. Sept. 26 Dallas TX

Jessie and Joel Lamb hold the sign that begins each Walk for Life

We're Walking for Life!!! SATURDAY,
September 26th

We unapologetically raise money and awareness for cancer, heart disease, diabetes and more... Why not do the same for a cause that kills more than all three combined: abortion?

Together, we CAN make difference!!!

Won't You Join Us?

Who: Everyone is welcome. Bring the kids, your neighbors, your neighbors kids (if you dare) the family dog... the list could go on and on.

What: Walk for Life is a leisurely two-mile walk, so you don't have to be in great shape to participate. There is no entry fee either. Many walkers will be walking as sponsored walkers, but we'd love for you to join us no matter. We'll be giving out free t-shirts this year and goody bags with a coupon for a free Chick-fil-A chicken sandwich while supplies last. Water will be passed out at the one mile mark, and we'll have free chiropractic exams for the adults and a balloon clown and face painting for the little ones.

When: Registration will begin at 9:30 a.m., and the walk will start promptly at 10:00... with a prayer first, of course.

Where: The walk will begin and end in the parking lot of Dallas First Baptist Church in downtown Dallas.

Why: As Christ followers, we're called to stand up for the rights of the oppressed and against the spilling of innocent blood. Who is more innocent than the smallest of God's image-bearers, the unborn?

In walking together for life, we are not only standing against abortion, we are connecting a problem to a solution.

We're saying, "There is a grave, moral atrocity happening among us, and we're not going to sit by and let it continue on our watch.

We are part of the solution."

Monday, September 14, 2009

Chamber to honor Law Enforcement & Firefighters At Annual Appreciation Dinner

MARSHALL, TX, September 14, 2009 – The Marshall Chamber of Commerce is set to honor law enforcement and firefighters at their annual Appreciation Dinner on Tuesday, September 22, 2009 with the lines opening at 5:30 PM and the program beginning at 6:30PM at the Marshall Civic Center on Highway 59.

“This event is designed to bring the community together to show the deep appreciation in the form of a meaningful awards ceremony for our brave officers and volunteers who serve us without question,” shared Connie Ware, President and CEO of the Marshall Chamber of Commerce.


Caddo Parish Sheriff Stephen W. Prator is slated as the guest speaker for the evening. Sheriff Prator formerly served as Chief of Police in Shreveport, Louisiana before becoming Sheriff of Caddo Parish. Prator made a name for himself after deploying innovative and effective law enforcement techniques and is highly respected in his field and in the community.

Awards will be presented in the following categories:

· G. O. Cooper Law Enforcement Officer of the Year

· Clay Medrano - Merit Award - Law Enforcement Officer

· Merit Award - Police Officer

· Bill Sullivan Sr. Firefighter of the Year

· Merit Award – Firefighter

· Emergency Medical Technician of the Year

· Sam B. Hall Jr. Special Meritorious Award

· Reserve Law Enforcement Officer

· Volunteer Firefighter Award

· Volunteer EMT Award

· First Responder (new category this year)

The selection of the recipients for the awards to be presented is based on an officer’s overall performance, not on any single incident. The traits characterizing an officer’s performance are based on the following criteria:

· Loyalty

· Initiative and self-motivation

· Dedication to service

· Service to the community above and beyond the normal call of dutyv
· Attitude and integrity

Last year’s response was overwhelming with more than 600 individuals at the banquet. The Chamber is hoping to rally a large response again this year to show overwhelming support for area law enforcement and firefighter personnel, and volunteers for the incredible work they do that affects the quality of our lives every day – putting their lives on the line to serve and protect others.

“The community’s generosity enabled us to present cash awards to the recipients, confirming the community’s appreciation for the service of our law enforcement and fire fighting personnel,” said Ms. Ware.

All support is welcomed, and special recognition will be given to the following sponsorship levels:

· Host $500 and above

· Senior Sponsor $300

· Active Sponsor $150

· Supporters $75

· Donors $50

Two complimentary tickets are included with each $50 donation, if requested. Law enforcement and firefighter personnel plus one guest each may attend free of charge. Public tickets are on sale now for $13 each. Reservations are required and dinner will be catered by Catfish Express.

Ms. Ware added, “The Marshall Chamber of Commerce invites you, your employees and your friends to attend this very important event, and to share in the enthusiasm for these fine public servants and their dedication and work in our communities.”

For more information about becoming a sponsor or to purchase tickets, please contact the Marshall Chamber of Commerce at 903-935-7868 or visit the Chamber at 213 W. Austin.

Friday, September 11, 2009

Longview Symphony presents An Orchestral Spectacular


October 10, 2009
7:30 p.m.

Students - $22-$27
Adults - $42-$52

LeTourneau University

S.E. Belcher, Jr. Chapel and Performance Center

2100 S. Mobberly Avenue

Longview, Texas 75602

Thursday, September 10, 2009

Obama lied last night about funding abortion


There are many reasons to oppose President Obama's push to take over the nation's health care system, but among the most important is this one: his plan will put Planned Parenthood clinics inside your child's school.

Yes, you read that right. Under an innocuous-sounding section titled "School-Based Health Clinics," H.R. 3200 will authorize Planned Parenthood, as a "sponsoring facility," to run a clinic during school hours on the grounds of public schools, with absolutely no accountability either to parents or school administrators.

Clinics would be accountable only to the Secretary of Health & Human Services, the radically pro-abortion Kathleen Sebelius, who was a fervent supporter of late-term abortionist George Tiller.

All this will be done at taxpayer expense. And unlike the rest of the bill, which isn't slated to go into effect until 2013, these clinics are scheduled to go into schools next fall.

As you know, Planned Parenthood is the nation's largest abortion provider and the most dangerous purveyor of the mythical "safe sex" message which has deprived so many American teens of their sexual innocence and left them with diseases and unwanted pregnancies. For info on contacting your elected officials: email: